Bowerman described it as a "woodland, nymph-esque world where it's very flirty and feminine." However, certain scenes hint at the group's darker side, with grotesque floral imagery such as a lily leaking metallic liquid and higher-energy music. Split into four acts, the first act takes place in an enchanted garden and showcases Blackpink's "pink" side.
Production The O2 Arena exterior prior to Blackpink's concert in December 2022Īccording to the tour's creative director Amy Bowerman, the show was conceived as a celebration of Blackpink's dual identity, as well as the individuality of the members. On August 16, the finale shows in Seoul were announced. On June 26, the group announced two shows in Hanoi on July 29 and 30, before their United States encore shows. As part of the encore leg of the tour, Blackpink announced a stadium concert in Paris on March 23, and several stadium concerts in United States on April 16. On January 31, Blackpink announced ticketing details for the concerts in Australia and that the originally announced Auckland concert was no longer feasible due to "unforeseen logistical challenges." It was also announced that Blackpink would tour for the first time in Mexico City. On January 9, 2023, Blackpink announced four additional shows for the Asian leg of the tour in Singapore, Macau and Kaohsiung. They announced four dome concerts in two cities in Japan, Tokyo and Osaka, on December 7.
On October 28, the group revealed the dates and venues for the Asian leg of the tour. The tour opened with two concerts on October 15 and 16, 2022, at the KSPO Dome in Seoul, South Korea, which were attended by over 20,000 people. On October 6, Blackpink released two teaser images of the tour's visual setup, one featuring a black space with clouds of white smoke, and the other featuring a garden-like setting. On September 6, the group unveiled the dates and venues for the North American and European legs of the tour. On August 8, Blackpink announced 36 shows from October 2022 to June 2023 spanning Asia, North America, Europe, and Oceania, with more dates to be added in the future. On July 31, it was revealed that the group's second Korean studio album Born Pink would be released in September, followed by the world tour starting in October. On July 6, 2022, YG Entertainment confirmed that Blackpink would release new music and embark on the largest world tour by a K-pop girl group in history later in the year. In total, the tour was attended by 1.8 million people, making it the most-attended concert tour by a K-pop girl group. It comprised 66 concerts in 34 cities in 22 countries around the world. The tour began on October 15, 2022, in Seoul, South Korea, and concluded on September 17, 2023, in Seoul, South Korea.
Born Pink World Tour was the second worldwide concert tour by South Korean girl group Blackpink in support of their second studio album Born Pink.
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